Stage 5: Completion and Dissemination
Step 5.3 - Dissemination
It is a prime responsibility of a pilot practitioner to pass on the knowledge gained through the implementation of a pilot. If the pilot has been effectively organised and managed this is likely to primarily be ‘good’ news but the dissemination of the challenges encountered and how these were overcome is equally important.
The development of the communication plan, which is an integral part of the overall stakeholder management, will help to co-ordinate and to raise broader awareness of the conclusions and issues encountered through the pilot. This plan could include for example publications in Agency newsletters, technical papers to be published in journals, presentations given at seminars and conferences or general public awareness campaigns etc.
It is important to liaise with the relevant HA communication team during the development of the communication plan in order to co-ordinate any publicity strategy, etc. Particularly where the completion of a pilot may have an impact on the travelling public there is a need for early monitoring of publicity to ensure that the HA can respond to enquiries and mitigate any negative comments not attributable to the scheme.